Effective date: 1st January 2021
The Cake Story ("us", "we", or "our") operates the
www.thecakestory.co.uk website (the "Service").
This page informs you of our policies regarding the collection, use,
and disclosure of personal data when you use our Service and the
choices you have associated with that data.
We use your data to provide and improve the Service. By using the
Service, you agree to the collection and use of information in
accordance with this policy. Unless otherwise defined in this Privacy
in our Terms and Conditions, accessible from
Service is the www.thecakestory.co.uk website operated by
The Cake Story
Personal Data means data about a living individual who can be
identified from those data (or from those and other information
either in our possession or likely to come into our possession).
Usage Data is data collected automatically either generated by
the use of the Service or from the Service infrastructure itself (for
example, the duration of a page visit).
Cookies are small pieces of data stored on your device
(computer or mobile device).
Data Controller means the natural or legal person who (either
alone or jointly or in common with other persons) determines the
purposes for which and the manner in which any personal
information are, or are to be, processed.
of your Personal Data.
Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal
person who processes the data on behalf of the Data Controller.
We may use the services of various Service Providers to
process your data more effectively.
Data Subject (or User)
Data Subject is any living individual who is using our Service and
is the subject of Personal Data.
Information Collection and Use
We collect several different types of information for various purposes
to provide and improve our Service to you.
Types of Data Collected
While using our Service, we may ask you to provide us with certain
personally identifiable information that can be used to contact or
identify you ("Personal Data"). Personally, identifiable information may
include, but is not limited to:
First name and last name
Full Address & Postal code.
Cookies and Usage Data
We may also collect information how the Service is accessed and
used ("Usage Data"). This Usage Data may include information such
as your computer's Internet Protocol address (e.g., IP address),
browser type, browser version, the pages of our Service that you visit,
the time and date of your visit, the time spent on those pages, unique
device identifiers and other diagnostic data.
Tracking & Cookies Data
on our Service and hold certain information.
Cookies are files with small amount of data which may include an
anonymous unique identifier. Cookies are sent to your browser from a
website and stored on your device. Tracking technologies also used
are beacons, tags, and scripts to collect and track information and to
improve and analyse our Service.
You can instruct your browser to refuse all cookies or to indicate when
a cookie is being sent. However, if you do not accept cookies, you
may not be able to use some portions of our Service.
Examples of Cookies we use:
Session Cookies. We use Session Cookies to operate our
Preference Cookies. We use Preference Cookies to remember
your preferences and various settings.
Security Cookies. We use Security Cookies for security
Use of Data
The Cake Story uses the collected data for various purposes:
To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service
when you choose to do so
To provide customer support
To gather analysis or valuable information so that we can
improve our Service
To monitor the usage of our Service
To detect, prevent and address technical issues
Legal Basis for Processing Personal Data
Under General Data Protection Regulation
If you are from the European Economic Area (EEA), The Cake Story’s legal basis for collecting and using the personal
Data we collect and the specific context in which we collect it.
The Cake Story may process your Personal Data because:
We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and it's not
overridden by your rights
For payment processing purposes
To comply with the law
Retention of Data
The Cake Story will retain your Personal Data only for as long
retain and use your Personal Data to the extent necessary to comply
with our legal obligations (for example, if we are required to retain
your data to comply with applicable laws), resolve disputes, and
enforce our legal agreements and policies.
The Cake Story will also retain Usage Data for internal
analysis purposes. Usage Data is generally retained for a shorter
period of time, except when this data is used to strengthen the
security or to improve the functionality of our Service, or we are legally
obligated to retain this data for longer time periods.
Transfer Of Data
Your information, including Personal Data, may be transferred to —
and maintained on — computers located outside of your state,
province, country or other governmental jurisdiction where the data
protection laws may differ than those from your jurisdiction.
If you are located outside United Kingdom and choose to provide
information to us, please note that we transfer the data, including
Personal Data, to United Kingdom and process it there.
such information represents your agreement to that transfer.
The Cake Story will take all steps reasonably necessary to
ensure that your data is treated securely and in accordance with this
an organization or a country unless there are adequate controls in
place including the security of your data and other personal
Disclosure of Data
The Cake Story may disclose your Personal Data in the good
faith belief that such action is necessary to:
To comply with a legal obligation
To protect and defend the rights or property of The Cake Story
To prevent or investigate possible wrongdoing in connection with
To protect the personal safety of users of the Service or the
To protect against legal liability
Security of Data
The security of your data is important to us but, remember that no
method of transmission over the Internet, or method of electronic
storage is 100% secure. While we strive to use commercially
acceptable means to protect your Personal Data, we cannot
guarantee its absolute security.
Your Data Protection Rights Under General
Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have
certain data protection rights. The Cake Story aims to take
reasonable steps to allow you to correct, amend, delete, or limit the
use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and
if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection
The right to access, update or to delete the information we
have on you. Whenever made possible, you can access, update
or request deletion of your Personal Data directly within your
account settings section. If you are unable to perform these
actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your
information rectified if that information is inaccurate or
The right to object. You have the right to object to our
processing of your Personal Data.
The right of restriction. You have the right to request that we
restrict the processing of your personal information.
The right to data portability. You have the right to be provided
with a copy of the information we have on you in a structured,
machine-readable and commonly used format.
The right to withdraw consent. You also have the right to
withdraw your consent at any time where The Cake Story
relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before
responding to such requests.
You have the right to complain to a Data Protection Authority about
our collection and use of your Personal Data. For more information,
please contact your local data protection authority in the European
Economic Area (EEA).
We may employ third party companies and individuals to facilitate our
Service ("Service Providers"), to provide the Service on our behalf, to
perform Service-related services or to assist us in analysing how our
Service is used.
These third parties have access to your Personal Data only to perform
these tasks on our behalf and are obligated not to disclose or use it
for any other purpose.
We may provide paid products and/or services within the Service. In
that case, we use third-party services for payment processing (e.g.,
We will not store or collect your payment card details. That
information is provided directly to our third-party payment processors
whose use of your personal information is governed by their Privacy
Policy. These payment processors adhere to the standards set by
PCI-DSS as managed by the PCI Security Standards Council, which
is a joint effort of brands like Visa, Mastercard, American Express and
Discover. PCI-DSS requirements help ensure the secure handling of
The payment processors we work with are:
Links to Other Sites
Our Service may contain links to other sites that are not operated by
us. If you click on a third-party link, you will be directed to that third
every site you visit.
We have no control over and assume no responsibility for the content,
privacy policies or practices of any third-party sites or services.
Our Service does not address anyone under the age of 18
We do not knowingly collect personally identifiable information from
anyone under the age of 18. If you are a parent or guardian and you
are aware that your Children has provided us with Personal Data,
please contact us. If we become aware that we have collected
Personal Data from children without verification of parental consent,
we take steps to remove that information from our servers.
We will let you know via email and/or a prominent notice on our
Service, prior to the change becoming effective and update the
posted on this page.
By email: email@example.com